Updated: Aug 27, 2020
What is SEO On-page?
SEO On-page is a set of methods of optimizing the elements displayed right on the website to improve the website's ranking on the search engine results.
Why do we need to optimize SEO On-page for articles?
Content is not the only factor that will make your article to the top of Google, but you also need to ensure the article is optimized for SEO On-page and Off-page standards. Besides, SEO On-page will assist you in controlling the quality of content better from the beginning, and from there, the optimization will be easier after that.
Basically, a standard SEO article needs to meet the criteria of title, meta description, H1, H2, URL, ... Here, we will share some criteria that affect SEO On-page.
1. Optimize the URL in SEO On-page
URL is one of the biggest influencing factors on SEO On-page. Remember, the shorter your URL, the more likely it is to get to the top. Put your focus keyword (highest search volume) in the URL.
So, a good SEO On-page URL needs 3 factors:
Contains main SEO keywords (with the MOST search volume)
It's short, but it's all about (top 1 URLs usually have an average of 59 words).
Related to the article content
Note: Should include many keywords with the same search purpose (Search Intent) in the same URL to be able to SEO a series of keywords at the same time.
2. Optimize the title
Some notes when doing title optimization:
Each title is separated by | or -
The title should contain the keywords that need the 2nd highest search volume on-page SEO (The keyword with the highest search volume will be in the URL).
The title CANNOT contain exactly 100% of the keywords contained in the URL
For example, the URL is orange-county-SEO, the title should not just be “SEO in Orange County” but it should be “The best SEO service in OC”.
Putting SEO keywords at the top of the title helps to increase CTR & rankings. The title should not be the same as Heading 1. You need to put the title with related keywords and the same keywords. The title contains as many keywords as possible but should be natural.
3. Number of words
You need to ensure the number of words in an article:
The post must be at least 1300 words for major SEO pages.
Prioritize nature and can insert multiple semantic keywords.
4. Post length
Post length is one of Google's quickest and easiest ways to roughly gauge whether your post is in-depth & user-oriented. Some evidence shows that 1890 words will be the best number for the length of a standard SEO article.
Why is it 1890?
Jonah Berger demonstrates that articles over 2000 words tend to be shared the most. Because of the more in-depth content, the time users spend on the web and reading articles will also be longer.
A standard SEO article not only needs to focus on keyword optimization but also to optimize the images posted on the website. Here are a few small notes when you use images in your posts:
Naming images must be unsigned and accented - between words.
Optimize SEO tags for your images.
The meta sections in the image must be filled in completely including (title, subtitle, author, meta description ...) or at least named the image before uploading.