Updated: Apr 11
You’ve created a stunning landing page that is expected to drive traffic to your website and quickly improve the conversion rate. But how? Paid advertising, email marketing…So how about a free source implemented by millions of users every day? Driving organic stream of visitors coming from search engines organic results - not paid to advertise.
You may think “it’s hard to rank”, “I have no idea about Search Engine Optimization (SEO)”. If you’re struggling with attracting your target audience, follow our best SEO practices for landing pages that are quick to implement and will make a big impact on your organic traffic and lead generation. Give it a shot and you will see how easily you can optimize your landing page for search engines robots.
Why It’s Important to Optimize Your Landing Pages for SEO
Landing pages are meant to drive conversion events. Having a webpage that doesn’t perform well in search engine result pages means a waste of pages. Conversely, landing pages that are optimized according to SEO best practices will drive more visitors and leads. The more visitors stumble upon your site, the higher conversion rates you reach.
Search engines will better understand the content’s structure of your page and rank it higher in search results. A higher ranking leads to more traffic.
Similarly, if nobody can't find your landing page, there's no chance you’ll convert the visitors into customers. Optimizing landing pages for SEO to make them match with search users’ intent will attract more organic traffic and the right potential customers. This approach is cheaper and more effective than AdWords campaigns.
Landing pages that are performed will in SEO create positive user experiences and keep them stay longer. Improving the user experience can bring higher conversion rates.
5 Best Practices to Create SEO-friendly Landing Pages
Do Keyword Analysis
Solid keyword planning forms the basis of a successful landing page. Before doing landing page optimization for search engines, you need to do some research and conduct a keyword analysis. Then, create a list of keywords based on how people search for your product or services. They should be the phrases people would search for finding your services/products. While big fishes take over the tops rankings for common keywords, it’s wiser for your small business to use long-tail keywords strategically and make your landing page match the search’s intent in your niche. Additionally, you should consider long-tail keywords that are highly targeted to a very specific topic and have less search volume, are a little less competitive but can be very good conversion rates.
Do SEO for Your Landing Page
Headings: Wrap the title in an H1 tag which is a piece of HTML code that tells search engines what content is about. The main heading includes the most important keywords and clearly and concisely describes the topic of the landing page. Using subheadings (H2, H3…) to break up the text.
Anchor links: Adding relevant internal links using appropriately targeted anchor text will helps search engines comprehend the context and the content of a page.
Meta Description: This is your opportunity to entice people to click by describing your value, special offers, what you are better than your competitors, or why they should go to your page. It’s also useful to add Call To Action (CTA) or discounts right up front in your meta description. The more intriguing it is, the more likelihood of a click to your landing page.
URL: Keep your URL short, no more than 65 characters.
Social Proof: Positive reviews on your landing page can fast-track the process of building credibility and trust with new customers. Moreover, testimonials will add to the length of your copy with will further improve the landing page authority.
Fresh content: Though you are optimizing landing pages for search engine bots for the purpose of ranking, ultimately, your content aims to serve your readers. Creating high-quality content that is fresh, valuable, useful, and persuasive can boost the conversion events, making your reader leave their information.
Backlinks are links from other websites or social media platforms to your website. It is one of the most important off-site ranking factors. The more high-quality and relevant websites link to your landing page, the better results you boost your landing page SEO. On the contrary, links from a very low-quality website may hurt your ranking results.
There are a few ways to earn backlinks. Link exchanges, such as guest blogging are one way to earn backlinks.
Check different devices and different resolutions to make sure your page is responsive to different smartphones and tablets. For testing, you can use Google Search Console to get an assessment regarding your website responsiveness.
Monitor Page Speeds
Page loading speed is an important factor in search engine rankings. Fast loading speed ensures a user-friendly experience. Conversely, slow page speed leads to increase bounce rates as users get frustrated by waiting too long and clicking away from your site. The high bounce rate hurts your landing page rankings, and more severely, you miss a chance to convert these visitors into your leads and paying customers.
You can evaluate your page speed with Google’s PageSpeed Insight tool. It gives you the page loading score and points out how you stack up. Based on this guide, you can take step-by-step to improve your landing page speed, such as downsizing your images, removing redirects, or improving server response time.
Get Higher Rankings in Search Engines Today with Us
SEO is a marathon, not a sprint, so you have to set your expectations for the long term. Optimizing your landing page for search engines does not reap results overnight. Let us accelerate the SEO process to make your domain obtain higher rankings in just a few months. By partnering with OC SEO Marketing, you have a full team of experts working toward your SEO success - driving more traffic, generating leads, increasing brand awareness, or more. So whatever your goal is, we’ve got you covered. Contact Us For Personalized Assistance.