Updated: Sep 8, 2020
One of the key online marketing strategies is to increase the visibility of your small business. SEO is one of the best way to do it by improving your visibility on search engine. However, to achieve SEO is not easy for any small business. So how can small business achieve the success in SEO? In this article we provide small business owners with a checklist that can help you improve your rankings. This list will provide you with both actions to address and tools to apply in small business SEO.
1. Determine what solutions you can give to customer problems
Before doing any marketing activities, business owners should determine what problems can your services or products solve for customers. In some cases, customers will go to google and search for the solutions on Google. For example when they have leaking pipe, they will search the solutions for that. If you can provide the solution for leaking pipe, they will come to you. Define your services and products nature will give you insight of your target customers, which will be transfer to keywords for SEO.
2, Fix your technical SEO Issues
You may have faced this situation. Your website looks really good – nice picture, colors and font, but there is no visitors. There may be some hidden issues that would impact your SEO rankings and website traffic. To detect possible website problems, small business owners can use Google Analytics and Google Console. Google Analytics and Google Console are the two free tools provided by Goolge. These tools are extremely helpful for business owners to get insights on their website visitors and website performance. Google Analytics can tell you information about your number of visitors, top visit page and demographic information of web visitors. Google Console can access and crawl your site to how many pages are indexed. It also shows you which keywords your website are associated with and the click through rate. With these two tools, business owners can detect website problems and make improvement for your website.
3, Conduct keywords research
Understand the keywords your target customers use to search online will correctly optimize your website. For some business, this could be difficult as customers may look for very detail keywords of your business category and services. One of the useful website for keyword research is Ubersuggest. This website can give business owners the potential keywords and terms that people search for in certain areas and industry. Beside this website, Google also suggest relevant terms and keywords in their suggestion box that may be helpful to small business SEO. Revising these keywords and applying these to improve your SEO rankings.
4, Research your competitors and do better than they are
Your online competitors may be different from your competitors in your local. How can you determine your competitors? Search them online. Type in your services or products keywords and the most concerned competitors are in the top 5 to 10 positions of Google search results. You will want to analyze those competitors. When doing competitors analysis, you may want to look for answers for these questions:
- What those websites are ranking for
- How many pages they have indexed
- Their website structure
- Their blackline profile
Discover both of their strong and weak things, they are both beneficial your SEO building. You can learn what they are doing good and target what they are doing not good and do better then them. SEMrush and Majestic are useful tools that you can use in competitors analysis.
5, Build Content for people, not only for SEO
Visitors experience is extremely important in SEO. Visitors are people who buy your products or services, not the search engine. Therefore, don’t just pour keywords into your website, create the content that is real for people. The easiest way to check on your content is reading your own website. This process can reveal real experience when visitors read your content. If it’s not engaging or call to action content, you may not win your visitors. Content can be challenged to business owners, you may need marketing expert to help with this.
To close this,
This list is a combination of some tips for small business SEO. You may not tackle all of these tips but it is important that you do "something" for your SEO imrpovement. Set your goals and achieve them one by one is a good strategies for SEO marketing. If you have difficulty in doing your SEO, we have marketing expert that can help you. Contact us for free quote!