One of the key online marketing strategies is to increase the visibility of your small business. SEO is one of the best ways to do it by improving your visibility on search engines. However, achieving SEO is not easy for any small business. So how can a small business achieve success in SEO?
If you are a small business owner, this article is for you.
In this article, we provide you with a checklist that can help you improve your rankings. This list presents both actionable steps and useful tools for implementing small business SEO.
1. Determine what solutions you can give to customer problems
Before doing any marketing activities, business owners should determine what problems their services or products solve for customers. In some cases, customers will go to google and search for solutions on Google.
For example, when they have a leaking pipe, they will search the solutions to fix the leaking pipe. If you can provide the solution to their problems, they will come to you. Defining your services and products’ nature will give you an insight into your target customers, which will be transferred to keywords for SEO.
2. Fix your technical SEO Issues
You may have faced this situation. Your website looks really good – nice pictures, colors, and font, but there are no visitors. There may be some hidden issues that would impact your SEO rankings and website traffic.
Here are some examples of common technical SEO issues that can negatively impact your website’s search engine ranking and visibility:
• Slow page load times.
• Broken links
• Duplicate content
• Non-optimized images
• Poorly structured URLs
• Lack of mobile responsiveness
To detect possible website problems, small business owners can use Google Analytics and Google Console. Google Analytics and Google Con
sole are the two free tools provided by Google. These tools are extremely helpful for business owners to get insights into their website visitors and website performance.
Google Analytics can provide you with information about your number of visitors, top visit page, and demographic information of web visitors.
Google Console can access and crawl your site to how many pages are indexed. It also shows you which keywords your website is associated with and the click-through rate.
With these two tools, business owners can detect website problems and make improvements to their websites.
3. Conduct keywords research
Understanding the keywords your target customers use to search online will correctly optimize your website. For some businesses, this could be difficult as customers may look for very detailed keywords of your business category and services.
One of the useful websites for keyword research is Ubersuggest. This website can give business owners the potential keywords and terms that people search for in certain areas and industries. Besides this website, Google also suggests relevant terms and keywords in their suggestion box that may be helpful to small business SEO. Revising these keywords and applying these to improve your SEO rankings.
4. Research your competitors and strive to do better than them
Your online competitors may be different from your competitors in your local. How can you determine your competitors? Search them online. Type in your services or products keywords and the most concerned competitors are in the top 5 to 10 positions of Google search results. You will want to analyze those competitors. When doing competitors analysis, you may want to look for answers to these questions:
- What those websites are ranking for?
- How many pages they have indexed?
- What is their website structure?
- where is their blackline profile?
Discover their strengths and weaknesses, they are both beneficial to your SEO building. You can learn what they are doing well and identify what they need to improve and do better than them. SEMrush and Majestic are useful tools you can use in competitor analysis.
5. Build Content for people, not only for SEO
Visitors’ experience is extremely important in SEO. Visitors are people who buy your products or services, not the search engine.
Do not just pour keywords into your website, create content that is real for people. The easiest way to check on your content is by reading your own website. This process can reveal real experiences when visitors read your content.
If it’s not engaging or call-to-action content, you may not win your visitors. Content can be challenging to most business owners, you may need a marketing expert to help with this.
This article is a combination of some tips for small business SEO. You may not tackle all of these tips but it is important that you do "something" for your SEO improvement. Setting your goals and achieving them one by one is a good strategy for SEO marketing. If you have difficulty in doing your small business SEO, we have a marketing expert team that can help you.