Top Tips to Develop The Best Construction Marketing Strategy
Updated: Jun 15, 2022
We provide 6 proven construction marketing strategies you can try not just to get your company back in the game. You can apply these marketing practices to build your brand, increase qualified leads and get more clients.
Here’s a list of 6 great marketing strategies that set your construction company ahead of the competition:
1. Define your target audience
Your clients should be the heart of everything when it comes to building a construction marketing strategy. To start, it’s important to intimately understand who your target is, what their needs are, what they struggle with almost every single day, and how you can meet their demand more effectively than your competitors. Get as specific as possible.
Once you have your target client's picture and understand your desires, you can start crafting a message for your target audience. Creating a messenger for a specific audience is more than just writing advertising banners or promo flyers. It's your entire branding and we will discuss more below.
2. Implement Compelling Content Marketing
Content is king in the digital world. Content marketing is one of the best, if not the best. Implementing a solid content marketing strategy is where you start to spread your messenger, reach out to your target audience and capture their audience. Form landing pages, social media posts to blogs, if you're consistently producing better content, you start to move ahead of your competitors and win in a lot of other places.
More specifically, high-quality content is a great way to boost your SEO. By focusing on relevant keywords and solving your audience search questions, you can quickly move your way up the Google search results pages. In this way, you are building your authority and brand reputation online. Both search engine tools and the audience would mark your brand as a thoughtful leader in your niche.
3. Embrace Social Media
Conventional wisdom might say that social media exclusively caters to Gen Z, but now Millennials and older audiences also dominate these platforms. Social media channels offer different features, advantages, and disadvantages in terms of marketing. You need to do some research to pick a couple that aligns best with your audience.
75% of construction companies now promote their businesses on social media - according to JBK.
For construction marketing strategies, Facebook, LinkedIn, and Instagram are some effective social platforms you can show your projects. Instagram is a visually-focused platform that offers you a perfect opportunity to showcase your work. Facebook and LinkedIn have higher converting lead rate and helps you get some awareness, grow your brand and give your construction company some cred.
Try to publish more content regularly, share design ideas, post before-and-after pictures, and so on. As long as you implement strong and consistent social media content, your construction marketing strategy is sure to get the desired outcomes (engage with your target audience, generate leads, and increase brand awareness).
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4. Attract Leads with a Lead Magnet
Lead Magentis, an irresistible offer or piece of content, is one of the most effective marketing tactics that will entice potential audiences to leave their email address or phone number.
There are many different lead magnets you can create. The key is to create one that is enticing to catch people’s attention, and provides real value. You can offer e-books with useful industry advice, video training series providing useful information, or a free trial or consultation offer. If your prospects are satisfied, you will gain a high-quality lead that can be nurtured into paying customers.
That’s a very simple and effective way to build an email list.
5. Go All-in-on Local SEO
65% of customers use Google My Business (GMB) to find info on local businesses. That means it’s important to create and optimize your GMB profile so that your business can appear in Google Map and local search results.
GMB provides a dynamic snapshot of your construction company that highlights your best features and enables your potential customers to quickly find, learn about, and engage with your business.
To get found in local searches, stand out above competitors, and win customers online, you need to optimize your Google Business Profile. Here are some things you should take into consideration:
✔️Make sure all your info is correct, especially meticulous with contact information.
✔️Add the right categories for your listing
✔️Define your service area and the services you offer
✔️Publish Google posts and upload professional photos weekly
✔️Collect and promptly respond to reviews and comments
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6. Prioritize Review and Testimonials
Online reviews are digital word-of-mouth advertising - 88% of people trust online reviews just as much as personal recommendations. In addition to opening up your GMB profile to customer reviews, it’s important to do the same on other review platforms such as Yelp.
As soon as you complete a successful project with a customer, make sure to politely ask them to speak about your business for a testimonial. The honest testimonials enhance your credibility with prospects. They will see that you are trustworthy and your construction company provides quality work.
There are many other methods and marketing strategies, but these are the most standout, battle-tested methods that go a long way in setting your business up for success.
Now we can not wait to hear about all of your current projects and your construction marketing endeavors. Let us know in the comments below so we will provide you with more effective marketing secrets that can apply to your situation.
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Are you learning more about the best marketing strategy that works best for your construction company? It’s what Orange County SEO Marketing does best to serve our construction contractors and grow their companies. Give us a call at (714) 712-0697 or schedule a free consultation to learn more.