Updated: Jun 15, 2022
What makes for the best search engine optimization company, and how do you know if they are the right SEO agency for your law firm?
Determining which SEO company fits your project’s demands isn’t always easy, following the guide below will help you get off on the right foot in your search for the agency that will take you to the top of the search engine.
Check out their portfolio
Understanding the past work of the lawyer SEO company is essential to find out how experienced they are working with a legal firm like yours. Before availing any law firm SEO services from an agency, take a look at their portfolio and case study. It will help you analyze their past work, understand their past procedure, and performance, and measure their success rate.
Ask for examples of websites that have primary strategic goals similar to yours and see how the law firm SEO company has optimized for keyword rankings and achieved SEO goals. When looking at the results, keep in mind that the results are not just rankings and traffic, but whether the website generates more leads, and conversions and eventually boosts sales.
In the end, attracting high-quality leads and increasing your conversion rate are your ultimate goals. If not, chances are they may not be operating with the big picture in mind. Instead, they are hurrying to get rankings as fast as possible, using SEO tricks that can hurt your website in the long term.
Think beyond SEO
As mentioned above, high-quality leads, conversions, and actual sales are key performance metrics your law firm needs to focus on. Once your site is receiving sustainable and healthy traffic, how SEO agency continually improves your website to get the most possible sales or leads from that traffic. It is a critical component of any advanced SEO campaign. Therefore, it makes sense to ensure the company you choose has a strong knowledge and track record for improving sales percentages related to incoming site traffic.
Check out their company values
The company’s values and ethics play an important role in deciding whether your SEO investment with them will be fruitful in the future. Trying to find out how the experience and responsibilities of the SEO provider, just be sure that the company you go with can produce desired results. It’s not always how much you’re paying but how much you’ll get in return.
It’s recommended that you should go to their office and meet them in person if possible. A real meeting can build a great relationship and give you the peace of mind that you’re making the right decision and actually like the team you’ll work with. Get to know and ask what their roles are to know which expertise will fit your project. At Orange County SEO Marketing, we have an SEO expert team that will touch each SEO client project because experts are often required in different areas such as technical SEO, link building, content development, landing page creation, design, and more, which all go into the SEO process and bring your website at the top of Google. We’ve helped various companies rank at the top of Google for their target keywords and we can do the same for your law firm. Click here to get a FREE SEO Audit. And if you’re finding an SEO agency that can help your law firm rank higher in local searches and get more legal cases, schedule an initial free consultant and see how we can help you.
Realize there are risks with a low-cost SEO agency
SEO can be time-consuming and expensive, especially for more competitive markets and areas of practice. Your website is able to easily get a higher ranking by spamming and tricking search engine algorithms by simply injecting your target keywords into your website a bunch of times and using spammy links to rank. These types of SEO marketing agencies can do the job cheaper but they are putting their clients at serious risk of penalization.
A blank or grey hat SEO provider may quote your law firm a competitive cost that is much lower than a white hat agency may quote. The low-cost offer may be so appealing, but consider not only may you not get results, but the law firm SEO company does have the ability to create long-lasting damage to your website and domain if they do SEO incorrectly.
>> More: How much should pay for law firm SEO services?
Choose the right SEO company for your law firm
We’ve summed up our 4 tips for choosing the best SEO company for your law firm below:
Check out their portfolio
Think beyond SEO
Check out the company value and work ethics
Watch out for the low-cost SEO agencies